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Chris Pirillo and Robert Scoble at Gnomedex 09

Conferences can be nerve-racking experiences for some people – and energizing for others. Despite your outlook on these industry must-dos, there are ways you can make the most of them, maximizing what is often a very significant investment in time and funds and turning it into a winning opportunity for you and your company. More

Photo by Kris Krug

Convention Center Photo

Industry conferences can be very appealing. They provide a break from routine, maybe a visit to a different city, a chance to learn something new, and some great networking and socializing opportunities. But it’s not all exotic locations and making new deals over a Long Island Iced Tea. It’s true that conferences can have their perks, but there is also a real danger to your company’s bottom line if you or your staff start viewing these opportunities as mini-holidays. Conferences are a time for working hard – even while you’re playing hard – and making the most out of every minute. More